People who come to your website, e-commerce store or opt-in form through Google Ads are already interested in what you have to offer. That makes them more likely to buy your product, service or sign up for your newsletter than the average visitor.
Search Ads can get you traffic and leads right away—and it’s easy to see results in weeks or months, depending on how much you want to spend. You can set a daily budget that you’re comfortable with, and Google will optimize your ads to make sure they are working as efficiently as possible. You can also choose what you’d like to optimize for—like conversions, site visits or traffic—and fine-tune the settings and options for those goals.
Display ads are a great way to reach new customers, and Google Ads offers diverse formats that can meet your specific objectives. Whether you want to reach your audience with YouTube ads, Google Display Network ads or Shopping Ads, the possibilities are endless.
As a home improvement retailer, Marco wants to grow brand awareness and drive sales online and offline. He knows he needs to reach the right audience, and he wants to maximize his budget. What will he need to do to achieve his goal?