January 30, 2024

Setting Up a Campaign You Can Use Display to Reach Audiences on the GDN

When setting up a campaign you can use display to reach audiences on the Google Display Network (GDN). These campaigns differ from search ads in that users do not need to be searching for your keywords to see your ad.

Display campaigns allow you to create banner ads that can include images, text and a call to action (CTA). A well designed CTA is important as it will encourage users to click on the ad. It is also a good idea to keep in mind that your ad copy should be clear, concise and direct.

One of the key factors when deciding to run a display campaign is determining what your goal is. This goal should align with your overall marketing goals and it is a critical factor to consider before proceeding. It is important to track the performance of your ad campaigns so that you can make informed decisions based on what's working and what needs improvement. For example, an ad with high clicks but low conversions could be due to the ad's messaging or the landing page that the ad links to.

It is also a good practice to give specific labels to each of your campaigns, ad groups and individual ads. This makes it easier to find and manage your advertising and to evaluate their performance. It is recommended that you use a system for creating these labels so that all members of your team are using the same system and understand how to access the information they need.

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