February 22, 2024

Reasons Why Your Facebook Ads Aren't Spending

There are a lot of moving parts when it comes to running Facebook ads. From choosing the right audience and creative to optimizing performance and ensuring your budget is spent wisely. But sometimes your campaigns don’t work as expected - and that can be incredibly frustrating. So if your ads aren’t performing, check out this article for some reasons why they might not be working and how to fix them!

Your Ads Are Rejected

The most common reason why your facebook ads aren’t spending is that they have been rejected by Facebook. Facebook reviews all ads to ensure that they meet their ad guidelines, and sometimes they will flag an ad that uses inappropriate language or content. If this happens, you will receive an email explaining why the ad was rejected and can either make changes or submit an appeal through Account Quality.

You Have Too Few People In Your Audience

One of the most important things you can do when setting up your Facebook ads is to select a large audience size. This will help Facebook to reach as many of your potential customers as possible. But if you choose a very small audience, then it will be hard for Facebook to deliver your ads to anyone.

Your Creative Isn’t Captivating

Another common reason why your ads aren’t reaching anyone is that your ad creative is not captivating. While this may seem obvious, it can be easy to forget that different messages and creatives can have a huge impact on which users actually see your ads.

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