February 22, 2024

Important Things to Consider When Making Video Content for Your Display Ads

Savvy online marketers know that a well-crafted video ad can convert more viewers to leads and customers than just about any other form of advertising. However, the type of video ad you make will depend on your marketing objectives and how you plan to reach your target audience. There are many different types of videos to choose from, including animation, typography, live-action footage, and more. Each type has its own advantages and disadvantages, and some may be more cost-effective than others.

One of the most important things to consider when making video content for your display ads is to understand and segment your audience. This way, you can craft a message that resonates with their professional challenges and aspirations. It’s also essential to make sure that your video ad is short enough to keep their attention and provides an appealing call to action (CTA).

Whether you create your video in-house or outsource it to a professional production company, it’s vital to start with a creative brainstorming session. During this phase, you can explore every possible idea that might work for your video ad. Once you’ve narrowed down your ideas, it’s time to start creating the ad.

Remember to consider your publishing platform’s technical specifications, as some styles of videos require a higher file size or ratio. In addition, the type of video you choose will influence how long your ad can be and how much it will cost to make.

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