January 29, 2024

How to Use Pinterest Idea Pins to Increase Your Monthly Views and Repins

In the past, Pinterest rolled out Idea Pins which allow you to post multiple images and videos on one pin, to tell a story. They are similar to Instagram stories but unlike them, they don’t disappear after 24 hours, so they can continue to live and grow engagement on your account over time – increasing your monthly views and repins.

These idea pins are currently unlinkable, but in 2023, they’re set to be merged with regular Pinterest Pins which will then enable you to link to your website and other Pinterest boards. This will be a game changer for many bloggers, influencers and small businesses, as it will allow them to create more ‘how-to’ type content that can drive traffic, increase email list growth and leads!

The key to creating a truly irresistible idea pin is to ensure that each page of the pin contains relevant, actionable information and inspires your audience to take the next step. For example, if you’re pinning a recipe idea, you need to include all of the ingredients, the step-by-step phases and any tips at the end.

It’s also important to keep in mind that Pinterest users are very active on the platform and it’s not just about getting impressions or followers, it’s all about converting those into website visitors and paying customers! So be sure to keep a close eye on your analytics so that you can see the real impact of your Pins and make any necessary changes.

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