January 30, 2024

How to Use LinkedIn Stories to Generate Engagement, Raise Brand Awareness and Drive Traffic to Your Website

Like Instagram, Facebook and Snapchat, LinkedIn has now jumped on the Stories bandwagon. If you’re in one of the countries where it’s available, you’ll see a story bar at the top of your news feed showing any connections or Pages that have uploaded a story. Once you tap to view someone’s story, they’ll be notified that you’ve seen their story, unless you’ve changed your viewing settings to anonymously (as we discussed here).

How to use linkedin stories

While the idea of creating a Snapchat-style story on a business networking platform may seem out of place, the reality is that LinkedIn stories can be used in much the same way that other social media channels’ stories have been used for years – to generate engagement, raise brand awareness and drive traffic to your website. Adding a personable, relatable and entertaining element to your content is a sure-fire way to grab your audience’s attention.

Whether you’re at an industry event, announcing new product features or just showing some of the day-to-day shenanigans going on in your office, stories are a great way to show your audience what’s happening behind the scenes. They’re also an ideal way to share real-time announcements and news (like a new partnership or a big win) with your entire network in a very visual way. And with stickers, gifs and other creative tools to choose from, you can add even more personality to your posts.

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