January 31, 2024

How to Use Campaign Tags in ActiveCampaign

Tags are a key feature of ActiveCampaign, helping you quickly and effectively display essential contact data. They’re particularly useful for triggering automations, creating segments and targeting contacts with specific actions. They aren’t visible to your contacts and are applied internally only – but they’re a powerful tool that can be utilised in many different ways.

When implementing campaign tagging, it’s essential to have a clear strategy in mind. Without one, you risk introducing confusion and generating inconclusive reporting. For example, if you have a campaign with multiple content links, it’s best to start the tagging process by setting up nested tags. This allows you to create a hierarchy that will help you identify the source of traffic for each piece of content.

A common mistake is to over-simplify the naming convention for your tags. This can cause Google Analytics to interpret the value of a tag incorrectly. For example, if you use the utm_source tag with values like “spring sale” and “email newsletter”, then Google will treat these as separate campaigns. This can lead to inaccurate reports and misguided efforts.

To avoid this, start by using a naming convention that makes sense to you. Ensure that each tag starts with a unique word, followed by a description of the nature of the content it is used for. This will ensure that the truncation of the name in Google Analytics is as informative as possible, and it will also make it easier for you to recollect the reasoning behind your creation of specific tags.

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