Blogs are great for adding a personal and informative dimension to a website. They also offer a way to monitor performance over time, such as number of visitors, the average length of visit, and which pages are most popular. This information can help you make improvements to your site over time.
Creating blog content that sounds unique and engaging to your audience requires you to understand them well. You can do this by studying your existing audience or using free tools that ask you questions about their demographics and needs. You can also use these tools to create a concrete buyer persona for your business.
To set up a blog on your Strikingly site, log into the site and add a simple blog section to your web page. Then you can begin to write!