January 30, 2024

How to Start Posting on LinkedIn

LinkedIn is a social network built on the principle of privacy and community. It’s a place where you can share content that promotes your business or brand, or simply tells people about your career path and accomplishments. The platform also offers a variety of communities where members can communicate about common interests, like music or travel.

In terms of post types, there are some best practices to follow to ensure your posts generate engagement and reach. For instance, you should avoid including external links in the text of your posts. This is because LinkedIn’s algorithm prefers native content to posts that redirect visitors off the platform. Moreover, it’s not recommended to use the same hashtags in every single post. This is because LinkedIn will quickly recognize repetitive hashtags and penalize your post’s visibility.

Lastly, it’s always better to write about topics that are relevant to your industry and personal brand. These posts should focus on your industry’s trends, challenges, and news. They should also highlight your expertise in the field. You can also share useful research, data, and stats to educate your audience.

In addition, you can also post about events your company is hosting or that you plan to attend. This is a specialized type of post, but it can generate engagement and reach if it’s accompanied by an event image or video. Moreover, you can also post about volunteerism and other forms of public service. This can help you build trust and relationships with your followers.

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