January 29, 2024

How to Start a Podcast on Facebook

Podcast listeners are a highly engaged audience. Reaching them through Facebook can be an effective way to expand your reach, engage your fans, and build a thriving community around your show. But with so many competing social media platforms, how can you make your podcast stand out on Facebook?

Fortunately, Facebook recently added the ability to add your podcast to its Pages as a new tab. Once you connect your RSS feed to your Facebook Page, any episodes you publish will automatically appear as a new Podcast tab on your page and can be easily shared by your followers on both desktop and mobile.

You can also use this feature to create an ad for your podcast, which can be promoted in the News Feed, on Messenger, and on the Instagram app. Use engaging creatives and persuasive ad copy to entice people to subscribe or download your episode. You can also experiment with different ad formats, including carousel and single video ads, to find what works best for your audience.

Once you’ve connected your podcast to your Page, it’s important to promote and share your episodes regularly. This helps increase your organic reach, which is crucial to catching the attention of those lurkers and curious explorers we talked about earlier. Nurturing your organic reach through teasers, trailers, and new episode promos is a sustainable way to move those at the top of your listener acquisition flow down into becoming fans and subscribers.

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