January 30, 2024

How to Spy on Your Competitors Facebook Ads

In business, competition research is a huge part of your job. Whether it’s studying the strategies of successful competitors, or learning from their mistakes, keeping an eye on them is crucial to your success. However, it can also be very expensive. Hiring consultants, running focus groups, and conducting surveys can quickly add up.

Thankfully, Facebook recently launched a free way to spy on your competitor’s ads: Ad Library. This feature allows you to search for a Page, and then view all active ads the Page is currently running. You can even see additional information, such as ad spend and impressions.

To access this feature, simply go to the Facebook Page of the page you want to spy on, and then scroll down to “Info and ads”. There you will be able to see a list of all active ads that the page is currently running. You can also click on “See ad details” to open a window that will show you additional information, such as when the ad started running and what platforms it’s been advertised on (Facebook, Instagram, etc.).

The best thing about this new Facebook ad library feature is that you don’t need to have a profile to use it. This means that you can be a competitive spy without having to navigate any sketchy websites or apps. This will save you a lot of time, and it’ll also allow you to get an accurate picture of what your competitors are doing.

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