January 30, 2024

How to Share Google Analytics Dashboard With Your Team

Google Analytics provides businesses with multiple types of data for marketing purposes. It can be difficult to keep track of all the different data sources in one place. Using a Google Analytics dashboard can help businesses organize and interpret this information. But deciding how to design the dashboard can be challenging.

The first step is to determine which business questions you're trying to answer with your dashboard. This will help you decide what to include and exclude from the dashboard. Also, consider the audience you're designing your dashboard for. This will help you create a more relevant and useful dashboard for your audience. For example, if you're presenting the dashboard to clients, focus on key performance indicators (KPIs) and avoid displaying too much data. This will ensure that your audience understands the data and makes actionable recommendations based on that data.

Sharing analytics reports with your team can be a great way to collaborate and increase accountability. In Google Analytics, you can share dashboards at the account and view levels. However, these options may not be enough if you want to share data from multiple Google accounts or combine different types of digital marketing metrics into one dashboard. In these cases, a third-party tool like DashThis can be an excellent solution for you. This service automatically sends your Google Analytics reports and dashboards to colleagues via email. It allows you to customize which metrics and reports you want to include in your emails, as well as add notes and comments to provide additional context to the report or widget.

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