February 23, 2024

How to Share Facebook to Instagram Using Zapier

If you run a business with a presence on both Facebook and Instagram, it can be challenging to keep up with posting content on both platforms. For that reason, many marketers turn to third-party tools such as Zapier that allow you to share posts from Facebook to Instagram automatically. While this can be a great tool, it has its limitations and requires that you log in to Instagram on every device or computer you use. Fortunately, Facebook has now made it easier than ever to cross-post Instagram images from your Facebook page directly.

When you compose a post on Facebook, you will have the option to add your connected Instagram account by tapping or clicking the Instagram logo. You will need to be using a Business Instagram account and have your accounts linked for this to work.

Once you have your accounts linked, you will see the option to upload a photo or video on the Instagram screen. You will also be able to upload Stories and Reels as well. However, you will need to have your accounts connected to a Business Instagram account for the Story and Reel features to show up.

The Facebook and Instagram sharing feature is in beta. It is currently only available to select brands. If you are interested in testing the feature, you can check out this article for more information on how to do so. As with any new social media feature, it’s important to test out the tool and see how it works before relying on it for your marketing efforts.

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