February 23, 2024

How to Sell Your Services on Facebook

Facebook is a vital marketing tool for businesses of all sizes, with dedicated spaces for selling (Facebook Marketplace) and earning opportunities (organic and paid posts, Facebook Messenger, groups). For more than 90 million small businesses, the platform is where they connect with customers. But, if you want to sell your services on Facebook, you need to be strategic about how and where you do it.

Start with a clear call-to-action. While this is a common piece of marketing advice, it’s especially important for ads that are designed to sell. The last thing you want is for people to click on your ad and immediately be directed to another site where they can’t purchase your product.

Use engaging visuals. Facebook offers four content formats to engage your audience: static images, video, carousel and collections. Using captivating visuals, such as an image of your best-selling products or a short video of your team at work, will drive engagement and potentially sales.

Be sure to review Facebook’s Commerce Policies, including its guidelines on products that are prohibited from being sold. In general, the platform doesn’t allow drugs or drug paraphernalia, alcohol, gambling or sexual content, among other items.

Be very specific with your targeting. Facebook allows you to get extremely granular with your ad audiences, and it’s always best to target as narrowly as possible. For example, analyze your current customer base and look for similarities in their demographics and behaviors. You can also create a Lookalike Audience that targets users who share similar characteristics to your existing audience.

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