January 30, 2024

How to See Where Your Competitors Are Advertising

One of the best ways to see where your competitors are advertising is to disable your ad blocker and take advantage of Facebook’s Ad Library. You’ll be able to view their ads, analyse the visuals, copy and the CTA’s to understand how they are trying to reach their audience. This will give you the insight to shape your own campaigns.

You can also use tools like iSpionage and Ahrefs to reveal a competitor’s PPC mix, search volume and keyword strategy. This will give you the data to make informed decisions about your own marketing strategies and budget forecasts.

Another great way to see where your competitors are advertising is to conduct a branded search on Google. By searching for your competitor’s name, you can see if they are bidding on their brand name and the keywords associated with it. This will also reveal if they are using Google Ads, and the type of ads they’re running.

There are also a number of other useful tools that can be used to see where your competitors are advertising, including Facebook Pixel, Google Adwords Auction Insights and Semrush’s PLA Research (requires a Business level subscription). By using these tools, you will be able to identify the best performing campaigns and see what keywords they are targeting, their bids and ad copy. This will allow you to identify opportunities and create your own effective advertising campaign.

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