February 23, 2024

How to See What Ads Companies Are Running

Observing your competitors’ ad campaigns is a great way to gain insight into the latest trends, strategies and creative that are grabbing consumer attention. However, not all companies have teams of copywriters and designers on staff to help them keep pace with their competition. Thankfully, there are several free or inexpensive tools you can use to see what ads your competitors are running.

One of the easiest ways to view your competitors’ ads is through Facebook’s Ad Library. Originally created to appease consumers and legislators after the 2016 political ad scandal, Facebook’s Ad Library gives you a glimpse into any business’ advertising by searching for a specific business or topic. Once you find a result, clicking the “See Ad Details” button will reveal a list of all ads that business is currently running.

Another great option is Google’s Ad Transparency Center, which allows you to search any business and see a collection of their most recent ads across Google-owned platforms including Search, YouTube, and Display. You can even filter by ad type like text, video, or image.

In addition to revealing what types of ads your competitors are running, these tools can also help you understand how often they’re running their ads. Too many ads can be a turn-off for consumers, while not running any can mean your business is missing out on valuable ad space. By monitoring your competitor’s ad frequency you can adjust your own ad settings to ensure your business isn’t over- or underspending on ad spend.

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