January 29, 2024

How to Request Media Coverage For an Event

If you have a great story and want to help publicize it, the media are a great resource. Entering the media circus can feel daunting, but there are a few simple best practices that will get them to notice your event.

Start by researching each media outlet and the specific reporter who covers your area. They may have a personal connection to the issue or topic you are promoting, and can make it easier to connect with them and their audience. Find out what kinds of stories they are interested in, and how much lead time they require before covering an event.

Next, send out a media advisory for your event. This should be a short piece of information that includes all the essentials: Who, What, When, Where and Why. It should also note any key spokespeople you have available for interviews, and the times in which they will be available. Be sure to include a contact name for your spokesperson(s) in the information, and use traditional font sizes and styles to keep it professional.

Follow up with the media a few days before the event, to confirm that they received your media advisory and will be attending your event. Many television and radio stations have meetings to decide where their cameras are going on a given day, and these decisions are often made up until the last minute. A quick, personal email or phone call can increase the likelihood of your event being included in their coverage considerations for the day.

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