January 30, 2024

How to Promote YouTube Shorts

YouTube Shorts are the perfect way to showcase your brand, entertain your audience, and drive traffic and engagement. In this article, we'll review the best free and paid strategies for promoting your YouTube Shorts.

Whether it's a snappy animation, a music video parody, or a documentary short, YouTube Shorts are the perfect opportunity to connect with your audience in an engaging and creative way. The key to success with YouTube Shorts is to create content that aligns with your audience's interests and pain points. This will ensure that your audience continues to watch and engage with your videos, and increases the likelihood of them taking action (like signing up for your product or service).

Use the YouTube app to capture high-quality video footage. The recommended length for a YouTube Short is between 15-60 seconds, but don't feel limited to this limit. For example, the popular channel Block Facts only publishes Shorts of 27 seconds or less, and their videos still have millions of views.

Optimize your YouTube Shorts for search and discovery by adding a compelling title and description. The title should be clear and concise to catch viewers' attention, and the description should include relevant keywords or hashtags to improve discoverability.

Promote your YouTube Shorts on other social media platforms to extend your reach and expose your content to new audiences. You can also collaborate with other YouTube creators to gain exposure from their existing subscribers and build a mutually beneficial relationship.

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