Virtual events offer a unique opportunity to engage with audiences that may not be able to attend in-person due to budget constraints, travel limitations or scheduling commitments. But, it is important to plan and promote these events correctly so they don’t fall flat or miss the mark.
The first step is to define your event objectives and goals, which can help create a clear link between marketing, lead generation, revenue growth, brand engagement and key performance metrics. Defining these helps you understand what is working, and where there is room for improvement.
In the lead up to your virtual event, pique interest with short interview segments featuring speakers or highlights of what’s in store at the event. This can be done through a blog post or a series of social media posts. Be sure to include a call to action for attendees to register for the event, as well.
During the virtual event, a schedule of intermediate breaks can help alleviate audience fatigue and keep people engaged. These breaks are also a great time to share your event app, giveaways and other valuable content.
Once your event is over, don’t forget to follow up with participants. A quick email asking for feedback can provide invaluable insight into areas where you can improve and set your event up for success the next time. Using a platform that is specifically built for virtual events (like Demio) makes this process easy, and allows you to track important data such as the number of registrants, participants, and engagement.