February 23, 2024

How to Promote on Snapchat

Snapchat is a fun and playful platform, but it might not be the right fit for every brand. Make sure your business is prepared for the platform before launching an account, including creating a clear social media strategy and outlining your goals.

To get the most out of Snapchat, promote your business by promising value to your audience. People only follow brands and accounts that provide content that adds value to their lives in some way, whether it’s entertainment, useful information or access to exclusive deals.

When you’re ready to begin advertising on Snapchat, start by setting your campaign objective and selecting a budget. The setup process varies depending on the objective you choose, but will typically include creating your ad, choosing your placements and targeting options. Snapchat automatically delivers your ad in places that are most likely to generate the results you want, such as between Snaps and within stories, but you can also manually determine placements at the ad set level.

The next step is to select your target audience. This will vary based on the objective you choose, but may include defining the demographics and interests of your audience or using predefined audiences. You can also use advanced targeting options like household income or specific devices, as well as customize your delivery settings to ensure that your ad only appears on the devices you want it to.

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