Whether you’re publishing an eLearning blog post or a press release on linkedin, there are certain best practices that should always be followed. These include writing the article in clear, professional language and utilizing appropriate keywords throughout the text.
Use a cover image to pique people’s interest in the blog. This should reflect the content of the article and your brand. Consider using a photo that is branded with your company or a royalty-free picture from a site such as Unsplash.
Share the press release with relevant LinkedIn groups to reach a wide audience. Avoid flooding group members’ messages with sales pitches, instead provide helpful advice and guidance on a particular topic. You’ll earn their trust and support, which is the key to success in social media marketing.