January 30, 2024

How to Market to Parents

Parents are the backbone of every family. They provide guidance and support, as well as fill their children’s lives with things to keep them entertained and healthy. As such, they are an important market for many businesses. But getting to know them and making real connections is no easy feat.

In this article, we will be exploring how to successfully market to parents by addressing their concerns and motivations. Parents lead busy lifestyles, balancing parenting with work and other commitments, so it is important to understand their buying habits. They are looking for solutions to their problems – so be sure to identify the pain points your product or service is designed to alleviate.

Another thing to keep in mind is that, while many parents are worried, it is best to avoid using marketing tactics that will cause stress or anxiety for them. This can distancing your audience and making them less likely to purchase your products or services.

Lastly, it is also important to avoid stereotyping your target audience. For example, if you are targeting millennial parents, be careful not to use the word ‘mum’. In a recent talk, the co-founder of Mumsnet explained that for some mothers it is a very personal family term and advertising that uses it can make them feel distanced from your brand.

There are a lot of ways to connect with parents, from creating social media communities and online forums, to attending parenting events and conferences. It is also a good idea to be creative and unique - come up with online series that will keep them interested, or create videos and tutorials that offer help.

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