January 30, 2024

How to Manage Adwords For Clients

For clients, their goals are likely to include different Key Performance Indicators (KPIs). A service business might want to focus on conversions through a contact form or phone calls, while an online store may have a sales goal. Whatever the goals are, it is your job to understand them and then set campaigns for success. This means analyzing competitors’ advertising strategies, keywords, and landing page strategies. You should also ensure that the campaign’s budget is set correctly and that bid adjustments are prioritized according to your client’s needs.

In addition to these tasks, it is important to review and optimize campaigns regularly to get the most out of your client’s budget. This can include reviewing and deleting low search volume keywords, optimizing ad copy by changing titles and call to actions, experimenting with ad placements to find the best results, and excluding bad content such as error pages, forums, and parked domains that would not be desirable to associate with your client’s brand.

Another great way to manage adwords for clients is by using an MCC (My Client Center) account. This allows you to access all your client’s AdWord accounts in a single location. This helps you save time and allows you to work on multiple campaigns at once. If you have more than five client MCC accounts, you can create a dashboard to view and manage all of them. You can also use 3rd party tools such as those that help you connect all your MCC accounts so that you can work on them in a single window.

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