February 23, 2024

How to Make Your Story Longer on Facebook

Facebook Stories are a powerful platform for brands to share photos and videos to engage their audience. Launched in 2017, Stories have rapidly become a popular feature with 500 million users on Facebook, Messenger, Instagram and Facebook Lite engaging with businesses’ stories daily. The format meets users in their mobile phones and is optimized for vertical, full screen viewing. Stories can include filters, lenses and overlays as well as text, location tags, polls, questions, music, GIFs and other creative content. If your business is using stories, be sure to keep them short and sweet, provide value to your audience and monitor engagement to understand what content resonates with them. It is also recommended to save your story photo or video directly to your camera roll before it expires to allow for future re-sharing.

Currently, Facebook Stories have a 30-second video length limit. This means that if you upload a video clip to your Story that is longer than 30 seconds, the Facebook app will automatically truncate the video to fit within the 30-second limit. This can be frustrating if you have an engaging video that you want to share with your followers.

Fortunately, there are ways around the 30-second video limit when it comes to Facebook Stories. There are two main strategies you can use – using an editing software to split your long video into smaller clips and then adding them to your story, or using Facebook Messenger to post extended videos directly to your story.

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