January 30, 2024

How to Make Money on Social Media Without Being an Influencer

Being a social media influencer seems like a pretty glamorous job. But if you’re not able to strike it rich with sponsored posts featuring “diet tea” (or whatever the latest trend is), don’t worry—there are tons of other ways to make money on Instagram.

One way to monetize is through exclusive content that requires a monthly subscription fee from your followers. For example, Andy Guitar teaches guitar lessons on Youtube and has a membership platform that allows him to charge for his videos. Kathryn Kellogg is another creator who monetizes her content by creating online courses on Skillshare and in-person workshops.

Another way to monetize is through affiliate links, which are links that contain a tracking code that earns you a commission when someone clicks on them and makes a purchase. This is a great way to monetize your content without being too salesy—you can still provide genuine recommendations while earning some extra cash. Plus, you can also be transparent with your audience by having an asterisk or “c” next to any product that’s affiliated—as this is required by the Federal Trade Commission.

Partnering with brands is a great way to earn some extra income on top of your other efforts—and this works even for small accounts! There are plenty of influencer marketplaces that connect you with brands looking for creatives to promote their products. Just be sure to read the terms of any partnership closely, and consult with a lawyer if you’re not comfortable with any of the terms.

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