January 30, 2024

How to Make a Vanity URL for Your Business

Whether your business is a local service or national enterprise, having a Vanity URL allows you to showcase your brand and objectives to potential clients. It will also make it easier for your audience to locate and engage with you online. The best way to do that is by incorporating your chosen name into a customized URL slug. You can then use your branded URL when posting on social media or sharing via email.

You can easily create a Vanity URL by creating a campaign in Rebrandly. Whether you have a custom domain that is connected or purchased through our site, or a subdomain within your website, you can begin the process. Once you’ve created your campaign, simply add the URL that you want to shorten and then select “Vanity Link.” You can then edit the shortened URL slug and customize it to fit your needs.

To ensure that your new Vanity URL works across all platforms, you must consider how it will look and feel to your audience. A Vanity URL that feels authentic will help you achieve your marketing goals. It will increase clicks by establishing trust and improving the user experience.

The most important thing to remember is that a Vanity URL should be simple, short and easy for your audience to understand and type into their browser. It is essential to avoid any special characters like em dashes, currency designations and underscores that may be confusing for your audience. Lastly, you should check with the platform where you plan to share your Vanity URL to see if they have length requirements or other restrictions that you need to keep in mind.

This is Charm SEO

At Charm SEO, we empower businesses to reach their full online potential. Our team of experts specializes in creating tailored digital marketing strategies that drive traffic, enhance brand visibility, and boost conversions. Let us help you navigate the digital landscape with our innovative and results-driven solutions.