January 29, 2024

How to Make a Gift Guide That Sells

With the holidays approaching, a gift guide is a great way to generate sales, build your brand and put smiles on people’s faces. The key to creating an effective gift guide is ensuring it solves a specific problem or pain point for your audience, and then targeting it where they hang out online. Whether it’s on Pinterest (gift guides perform well here) or inside a Facebook group, or in an email newsletter to your mailing list, the best place to promote your curated product recommendations is wherever your audience goes online to look for inspiration.

Before you start picking out products, decide on an organizing theme for your guide. A jumbled bunch of products won’t provide any value to your audiences, so take the time to categorize and arrange them accordingly. This will help to make your guide feel organized, useful and worth a click!

It’s also a good idea to check out market and consumer trends before finalizing your recommendations. Look for any hot or trending items that might have potential to become a hot seller, and add them into your guide as soon as possible. That way, you can guarantee you have enough stock on hand to fulfil orders as they come in!

Don’t forget to include the pricing of each product in your guide, to give readers a sense of the total cost of the gift. It’s also worth adding a brief description to each product, so your audience knows what each item is and how it can benefit their recipients.

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