January 30, 2024

How to Launch a Brand on Instagram

Whether your business is a start-up or an established company, Instagram offers plenty of opportunities to build brand awareness and expand reach. Ideally, you want to launch your new product and community on the platform with enough time to build momentum and track analytics. This means a minimum of 30-60 days, depending on the complexity and scope of your campaign.

Choose a username and profile image that capture your brand. Craft a compelling bio that clearly conveys what you do, who you serve and why it matters. Pepper this copy with strategic keywords to improve searchability.

Create a dedicated hashtag for your campaign and encourage followers to tag their photos. Using relevant hashtags will help your content appear in search results and grow your audience.

Partner with influencers and creators who have a strong following on Instagram. Influencer marketing is a powerful way to build brand recognition, especially amongst young consumers. In fact, 84% of consumers report making a purchase decision based on an influencer’s recommendation.

Share a variety of content with your audience in the weeks leading up to the launch. The type of content will vary, but it should always align with your goal(s):

For example, if you’re launching a new skincare line, highlight the pain point that your product addresses (e.g., “skincare is hard”). Use the opening of your caption (as truncated in Instagram) to frame your product as the solution. Then, lead followers to click through to your website to learn more.

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