February 23, 2024

How to Increase SSI on LinkedIn

According to LinkedIn, having a high SSI score correlates to 45% more opportunities for sales people on the platform and 51% more chance of meeting quotas. A high SSI also increases visibility and reach on the platform. Using a LinkedIn SSI analysis, sales professionals can pinpoint areas that need improvement and implement new strategies to increase their score.

LinkedIn provides a free tool to check your social selling index (SSI). Your SSI is calculated by looking at four different factors:

Your SSI is a measure of how well you’re using the platform for sales. A high SSI shows that you’re actively engaging with your network, identifying potential prospects, building relationships, and nurturing those connections.

Having a complete and professional profile is the first step to improving your SSI. You can do this by adding skills, experiences, and accomplishments to your profile. This will make you more visible to your audience and give people a sense of who you are professionally.

In addition to having a complete profile, you can also improve your SSI by sharing relevant content with your network. This can include articles and resources that align with your business goals and position you as a thought leader in your industry. It’s also a good idea to share timely content like news-worthy articles and press releases.

Lastly, you can also improve your SSI score by asking for recommendations from satisfied customers or colleagues. Be sure to ask for a recommendation that highlights your skills and experience. This will help you stand out among your competitors and show potential leads that you’re a trusted source of information.

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