February 22, 2024

How to Increase Podcast Listeners - 5 Simple Things You Can Do to Increase Your Listeners

There’s no getting around it—to grow your podcast audience you’ll have to put in the work. But don’t get discouraged —there are a number of simple things you can do that will give you a significant boost in listener growth.

Start with your title, description, and tags. These are what your audience will see when searching for you, so optimise them with specific keywords that are relevant to your content. This will improve your visibility and help new listeners find you.

Encourage your listeners to leave reviews and ratings on your episodes. Both Apple and Spotify have algorithmic systems that factor in positive reviews to promote your content. Encourage your listeners to review your podcast on social media as well – it will increase the chances of them seeing and hearing about you.

Publish a podcast trailer and podcast cover art. These will be the first impression your podcast makes on new listeners, so they need to be great! Make sure they are linked to your website and clearly explain what your podcast is all about.

Create an Alexa skill or similar for your podcast. While smart speaker adoption is low, as it grows it’ll be important to have your show available on this platform.

Collaborate with other podcasters and content creators that have similar audiences to yours. This will help you reach new listeners while building up your existing subscriber base. This could involve guest interviews with people and podcasts that share your audience.

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