January 30, 2024

How to Increase LinkedIn Impressions and Crack the LinkedIn Algorithm

Whether you’re a personal brand or business, your LinkedIn profile and content play a vital role in reaching your professional goals. Getting your content to a wide audience and cracking the LinkedIn algorithm requires a harmonious blend of three unique types of impressions: organic, viral, and paid.

Organic LinkedIn impressions are the number of times your post, article, or update is displayed on someone’s feed – either directly from you or one of your followers. Viral LinkedIn impressions occur when your content gets shared and liked on other LinkedIn members’ profiles and groups.

The LinkedIn algorithm prioritizes posts that spark conversations and engage your audience. These include interesting quotes, images that decode a difficult topic, infographics, and videos. Posts that get likes and comments are also favored as they signal that your content is relevant and valuable to your audience. Posting industry-specific polls is an effective way to increase LinkedIn impressions because of the high engagement they inspire.

Hashtags are a key tool to get your posts noticed on LinkedIn. However, it’s important to use them sparingly and only on posts that truly resonate with your audience. Adding too many hashtags can be detrimental to your LinkedIn performance, as LinkedIn will only show your content to users who are actually interested in it. It’s better to use a few relevant, trending hashtags than a ton of random ones. Also, be sure to optimize your post time by posting in the hours when your audience is most active.

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