January 31, 2024

How to Increase Click Through Rate on YouTube

When you're growing your YouTube channel, increasing click through rate (CTR) is a key metric. It's how many people watch your videos after clicking on their thumbnails on the homepage, in the suggested video section and in search results. The more people who click, the more views you get, and the more money you can earn from ads placed on your videos.

The good news is that improving your CTR is fairly easy. Here are some of the best ways to do it:

Create eye-catching thumbnails that complement your video titles. Thumbnails are the first thing viewers see, and they're highly influential. Use a clear image that isn't too busy, and make sure the face is visible. Titles also play a big role in click through rates. Ensure that the titles are short, descriptive and accurate. Keep in mind that video length and subject matter can impact click through rates too, so be careful not to change the title or thumbnail for a video that is already performing well.

You can monitor your YouTube click through rate by logging into YouTube Studio and clicking on the profile image in the top right corner of your screen to open the menu and then selecting YouTube Analytics. Once in the Analytics page, select the Reach tab and then scroll down to the Impressions click through rate graph. You can choose to view a graph for one week, one month, three months or the lifetime of your YouTube channel.

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