January 30, 2024

How to Incentivize Customers to Leave Reviews

Getting more reviews can help your business stand out from the competition and increase customer trust. But it can be difficult to get your customers to take the time out of their day to write a review. Here are a few ways you can incentivize your customers to make it easier for them to do so.

Providing an incentive to write a review can be a great motivator for your customers. This can be in the form of a discount on future purchases, contest entries, or rewards points in your loyalty program. Just be sure to not offer incentives that violate review platform rules, as this can cause the reviews to be removed.

It is also important to include a link to your review page in every post-purchase follow-up email. This will allow your customers to easily leave a review from any device they have access to. Including a step-by-step guide on how to leave a review is also useful. This is especially helpful if your product requires assembly or has specialized features that might not be familiar to your customers.

If your business has a good relationship with some of your top customers, consider sending them a personalized request asking them to review your business. This is a great way to show them that you value their opinion and want to thank them for their continued support. Providing an incentive with this type of personal ask will also encourage your top customers to share their positive experiences with the rest of your audience.

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