January 30, 2024

How to Identify If Your Target Audience is Parents

Whether you’re selling a new product to parents or aiming to attract the next generation of customers, understanding how to market to parents is an important step in boosting your business. Parents have a lot on their plate, but they’re also a highly savvy group of people. Fortunately, there are a number of ways you can identify if your target audience is parents and then craft messaging that resonates with them.

The first step to identifying if your target audience is parents is conducting a bit of research. Talk to current customers and evaluate data you already have on hand. Determine the ages of the people who have purchased or shown interest in your product or service and review how many children they have and whether they live at home with them. Then consider lifestyle characteristics, such as hobbies, values and activities.

For example, if your business sells a water filtration system that removes toxins from tap water, you may want to focus on marketing to parents who value the environment and are conscious about what they put in their bodies. If your product helps kids learn and develop, you might also target a parent-focused message, such as encouraging healthy eating or promoting the benefits of outdoor play.

Many parents seek out expert advice on how to raise their children well, which can be a great opportunity for marketers who can provide it. For instance, online retailer Zulily provides tips and tutorials on parenting issues, such as babywearing, feeding and safety. They also intersperse this content with relatable and humorous imagery that encourages discussion amongst their customer base.

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