A talented marketing professional can bring a wealth of experience, practical skills, and qualifications to your company. But even with those attributes, they can still be a bad fit if they don’t gel with other team members or cause friction within the group. This is why it’s important to test a potential hire’s interpersonal skills through personality testing.
You also want to make sure that a candidate’s experience fits the growth strategy of your company. For example, if you’re adopting a content or community-driven approach to marketing, then it makes sense to look for a marketer with those specific skills. But if your startup is focused on product-led growth and needs a senior marketer to lead the creation of sales enablement materials, that’s a different profile that should be searched for in candidates.
Finally, it’s important that your hiring goals and budget match up with the profile of your new hire. If you’re planning on adding a new senior marketing manager to your team, but you’re still only at a seed stage and only have an intern budget for the role, that’s a red flag that you’re trying to overshoot your company’s growth objectives.
Hiring a marketing person isn’t an easy task, but it doesn’t have to be an impossible one. By following the tips in this article, you can find a marketing person that fits your company and drives growth. Good luck!