January 30, 2024

How to Hire the Right Marketing Manager

Hiring the right marketing manager can be a tricky process. You need a candidate with experience in your industry and a deep understanding of the specific marketing functions that are most important to your business. However, even the best marketers can fall flat if you enter the interview process with unrealistic expectations for their profile and capabilities.

Whether you’re a product startup or a more established brand, it’s likely that you will need someone with at least some expertise in paid advertising tactics. Pay-per-click is a great way to validate your messaging and find high-performing keywords, as well as to test and iterate on marketing collateral. Having your first marketer have the ability to manage paid ad campaigns can be a huge boon for your growth.

It’s also common for early marketing hires to have some T-shaped skills — a core competency in one area and the willingness and capacity to be experimental with other areas of the marketing landscape. Look for a candidate who can work across channels and types of content, and is able to create a holistic strategy that incorporates branding, performance, and communications.

The most successful marketing strategies are born from big ideas — not tactical to-do lists. Look for a candidate who is able to visualize a goal and bring together the creative, analytical and strategic thinking that will lead to the right outcomes. And don’t be afraid to ask your network for candidates, either through social media or through word-of-mouth referrals.

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