January 29, 2024

How to Hire a Marketer

Hiring the right marketing team can make or break your business. The right people can bring your brand to life and help you grow quickly. But how do you find them? You can hire a full-time marketing manager and build a strong in-house team, or you can use freelance marketers or a marketing agency. Which is the best way to go depends on your budget and business needs.

Using an agency can be expensive, especially for early-stage startups. And if this is your first marketing hire, it’s important to consider how the person will work in the context of your company’s stage and business model. For example, if you’re a B2B SaaS company, the digital marketing campaigns that work for you won’t be the same as those for a lifestyle e-commerce product.

The marketing field is broader than many founders realize and it’s rare for an individual to have experience across all the necessary functions. So, before you start searching for your marketing unicorn, it’s important to identify the most critical roles and prioritize what you need.

One good strategy is to look for marketers on job boards and career sites like LinkedIn. Another option is to use candidate sourcing tools that let you search for specific skills and qualifications, such as SEO, content marketing and brand development. You can also consider poaching a marketer from a competitor by looking at those in the same role or one level up and offering them a promotion.

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