A great content writer is a key asset to any business. However, there are many pitfalls and mistakes companies can make when hiring for this position that lead to poor results.
For example, you can easily hire a writer that is good at writing resumes and cover letters but not at creating high-quality website copy and blog articles. This type of mismatch is costly. Instead, take the time to define what types of content you need from a writer before you start interviewing candidates. Doing so will help you find a writer that is a good fit and will provide you with the best return on your investment.
You should also clearly communicate the scope of work, KPIs, and expectations for the project before the content writer starts working with your brand. This will avoid any misunderstandings or confusion. For example, you should set clear guidelines on who owns the intellectual property rights and the deadlines for each deliverable.
Lastly, you should set a fair pay rate for the project. It is tempting to be swayed by the candidate’s credentials and testimonials, but it’s best to hire based on skill. Online pre-employment testing can help you objectively evaluate a candidate’s skills without bias.
Finally, you should be open to feedback and communication with the writer throughout the project. This will help ensure the quality of their work and give you a chance to provide guidance and direction if needed. It’s also a good idea to keep project documentation and files in a cloud storage program to facilitate quick access.