January 31, 2024

How to Hire a Blogger That Delivers Great Content Consistently

Hiring a blogger can take your business to the next level and free up your time to focus on other aspects of running a growing business. But how do you find writers that can deliver great content consistently? The key is understanding what to look for in a good business blog writer and avoiding the common hiring mistakes.

To start, consider creating a job posting for your blogging project on freelance platforms like Upwork and Freelancer. Then review applications to identify candidates that meet your needs and budget. You can also ask your network for recommendations or post your project on social media to reach a wider audience.

When it comes to the writing style you expect your business blogger to adopt, spend some time jotting down what are your must-haves and desirables. For example, you might want them to have knowledge of your industry or use reputable sources in their posts to demonstrate thought leadership and increase engagement. Depending on your goals, you might also require that they use specific keywords to support search engine optimization strategies.

Once you’ve narrowed down your pool of candidates, interview them to assess their skills and understand what you expect from them as a long-term relationship. Ideally, you’ll be able to get a sense of the candidate’s writing ability and their approach to projects by reviewing a sample article they’ve written for your business. During the interview, you should be clear about your expectations and explain what kind of content you’re looking for.

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