February 22, 2024

How to Get on Podcasts

Podcasts are a huge part of many people’s media diets, and getting on them is one of the best ways to spread your message. They can also help you drum up publicity and build your brand image. However, knowing how to get on podcasts can seem a bit overwhelming and time consuming. Here are some tips on how to streamline the process and increase your chances of being a guest on a podcast.

The first step is to find podcasts that are a good fit for you. You can do this by searching on Google for your competitors + podcasts, or by using LinkedIn to search for people that have podcasts and have been guests on other podcasts. Once you’ve found some podcasts, listen to three or more episodes. This will give you a sense of their tone and style, and help you decide what kind of pitch you should send them.

Once you have a good idea of the type of podcast that you would like to appear on, check out their audience size. On iTunes, this is easy to see, as it will display the number of reviews. If they have over 100 reviews, this is a great sign that their audience is large enough to be worth appearing on the podcast.

It’s also important to be respectful when reaching out to the host of the podcast. Cold-messaging hosts of popular podcasts isn’t necessarily a good idea, and can be seen as spammy and rude. Instead, try to connect with the podcast’s audience, and provide them with valuable information.

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