February 22, 2024

How to Get on Podcast

Getting on podcast is one of the best ways to promote your book, business, or brand. It’s also a great way to get to know your audience. The more people you reach, the easier it is to build a loyal following.

When researching podcasts to pitch, pay attention to their audience size and engagement levels. Look for shows that have decent ratings on iTunes and Stitcher, and check if they have a large number of reviews.

Once you find a podcast host that fits your needs, write a cold pitch to them explaining why you want to appear on their show. Be sure to personalize the email so it doesn’t sound like a templated message. In the beginning stages, a personal connection may help you pique their interest and encourage them to give your pitch more consideration.

You should also ask the host about how they book guests and what their preferred process is. If they have a clear process for booking guests, they are more likely to follow it and make space on their calendar.

Lastly, remember to thank the hosts after your appearance! This will help solidify your relationship with them and put you top of mind when they are looking for future guests.

To speed up your outreach, try to find a "media doppelganger" who's similar to you and has appeared on podcasts in the past. Check their media page or search Google for their name + podcast to find any episodes they've been on.

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