There are many tried-and-true music marketing strategies that still work today. Hiring influencers to spark a music trend, for instance, is one of the most popular. But even if you don’t have the budget to pay an influencer, putting your song in videos that aren’t your own can be just as effective.
Another great idea is to create a challenge for fans that’s specific to your track. These challenges tend to blow up on TikTok and can have a sizeable impact on your audience. Similarly, re-writing popular songs in your style is a super easy way to boost traction for your music. Especially when done in micro-content video form like an Instagram carousel or YouTube vid. This is the kind of content that’s much easier for fans to consume than a whole track on Spotify.