January 30, 2024

How to Get More Impressions on LinkedIn

Whether you’re a marketing executive at a major company, a business owner running a local shop, or a first-year college student searching for your first job, LinkedIn is one of the best places to expand your professional network and connect with potential career opportunities. However, the platform can also be a daunting one for those who aren’t sure how to make the most of it. Fortunately, there are a few simple strategies you can use to increase LinkedIn post impressions and improve your visibility on the platform.

What Are Linkedin Post Impressions?

The LinkedIn algorithm meticulously sifts through a treasure trove of data to pair your content with the most fitting audience. It looks at your connections, the preferences you’ve indicated in your profile, and your past LinkedIn activity. Once it finds a match, your post is served up to a member of your audience as they scroll through their feeds. If your post occupies at least half of their screen for a brief moment, the algorithm counts it as an impression.

The best way to boost your impressions on LinkedIn is by consistently posting high-quality content that’s relevant and engaging. Posts that feature videos, images, and carousels are particularly effective at generating more views, as they can be easily consumed in small chunks. It’s also essential to optimize your LinkedIn profile to reflect your professional experience and skillset. Make sure your headline and summary are precise and include any relevant certifications you have. Finally, be sure to post regularly, as this signals to the LinkedIn algorithm and your audience that you’re active and looking to add value to their day.

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