February 22, 2024

How to Get Engagement on Pinterest

It’s one thing to create a beautiful Pin, but it’s a whole other ball game to get that Pin seen and engaged with. Posting regularly – with some experts suggesting up to 10 Pins a day – is a must for any Pinterest brand looking to drive engagement.

Having multiple boards is another great way to increase your engagement rates. This makes it easier for your audience to find your content and keeps the site organized. The names and descriptions of your Pinterest boards should be short and simple to ensure the best readability. Also, a branded cover image is essential to help identify your boards and encourage new followers.

Make sure your Pins and boards have a call-to-action (CTA). According to Quicksprout, engagement on Pins with CTA’s increase by 80%. You can include CTA’s in the description of your Pins or in the pin itself.

Utilize Pinterest’s built-in analytics to see how your content is performing. This includes impressions, saves and clicks. You can use this information to improve your strategy and grow your reach.

Another effective tactic is to claim your website and make sure it’s validated by Pinterest. This will give you access to powerful analytics and everything saved from your site will show your name as the creator. This will encourage your audience to follow you, which in turn will lead to increased engagement. Additionally, it’s a good idea to collaborate with similar brands or bloggers in your industry to share pins.

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