January 30, 2024

How to Find Your LinkedIn SSI Score

How to Find Your LinkedIn SSI Score

According to LinkedIn, your SSI is an indicator of how well you’re doing in four key areas: establishing your professional brand, identifying prospects, having meaningful conversations and building relationships. LinkedIn offers a free SSI tool that provides you with a snapshot of how your profile is performing. The four elements that make up your SSI are as follows:

Establishing Your Professional Brand

This is how complete your LinkedIn profile is, including your professional headshot and a complete summary. The more comprehensive your profile, the better your SSI score. LinkedIn also looks at your endorsements and recommendations, how often you share content, and the length and quality of your posts.

Finding Prospects

This factors in the people you connect with on LinkedIn and how often they accept your connection requests. LinkedIn also takes into consideration the number of 2nd-degree connections you have and your participation in groups. LinkedIn recommends leveraging the LinkedIn people you may know feature, using the advanced search option and joining groups to identify and reach out to your prospects.

Engaging with Industry Insights

This factor considers how active you are on LinkedIn in terms of engaging with the latest trends and news in your industry. LinkedIn says this reflects your awareness of day-to-day developments and helps position you as an authority in your field. This can be improved by regularly sharing authentic, valuable information with your followers on LinkedIn.

This is Charm SEO

At Charm SEO, we empower businesses to reach their full online potential. Our team of experts specializes in creating tailored digital marketing strategies that drive traffic, enhance brand visibility, and boost conversions. Let us help you navigate the digital landscape with our innovative and results-driven solutions.