January 29, 2024

How to Find Low Hanging Fruit in Your SEO Strategy

In business, the phrase low hanging fruit refers to opportunities that can be seized quickly and easily before more difficult goals are tackled. When it comes to SEO, low hanging fruit are easy-to-implement changes that can have a big impact on your search engine rankings without the need for comprehensive strategy or planning.

When it comes to identifying low hanging fruit keywords, you’ll want to start by searching for keywords with lower competition and higher search volume. You can use a variety of tools to do this, but we recommend using Google’s Keyword Planner (or similar tools such as aHrefs or Ubersuggest). Look at the “impressions” column and you’ll be able to determine search volume for a specific keyword.

Once you’ve found your list of low hanging fruit, it’s time to prioritize them. We recommend starting with pages on your website that rank between positions ten and twenty – these are the lowest ranking pages that are most likely to see a major boost in organic traffic.

Once you have a list of low hanging fruit, it’s important to communicate them across your team and make sure that these changes are being implemented on all of the relevant pages of your site. This includes H tags, image alt text, meta tags and the content of each page. Ensure that each of these factors are optimized so that you can see an increase in organic traffic. Don’t forget to track and measure your efforts, so that you can identify which improvements are working and which ones need further improvement.

This is Charm SEO

At Charm SEO, we empower businesses to reach their full online potential. Our team of experts specializes in creating tailored digital marketing strategies that drive traffic, enhance brand visibility, and boost conversions. Let us help you navigate the digital landscape with our innovative and results-driven solutions.