January 31, 2024

How to Find Instagram Ads That Will Perform Best

Instagram is more than just a visual platform; it’s a marketing tool that can help businesses reach their target audience and drive business. However, leveraging Instagram ads requires careful planning, budgeting, scheduling, and tracking of results. It can also be challenging to know how to find instagram ads that will perform best.

One of the best ways to get insight into how other businesses are using Instagram ads is by viewing their active ads through the Explore page. The Explore page is a data-driven marketing tool that shows users content tailored to their interests. In addition to providing a glimpse into the marketing practices of competing companies, the Explore page can also give marketers an idea of what audiences their competitors are targeting with Instagram ads.

To view active Instagram ads, open the Instagram app and scroll through your feed. If you see an ad that looks like it would be of interest to you, tap the three dots in the upper-right corner and select “Why You’re Seeing This Ad”. Instagram will then show you one or more reasons why it believes your account fits the target audience of the Instagram ad.

If you find an ad that you think is performing well, take note of the specific tracking codes that are being used. This will allow you to easily track how many leads and customers the ad is generating. Keeping this information in your marketing software can help you make informed decisions about future Instagram ad campaigns.

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