January 30, 2024

How to Find Conversion Rate in Google Analytics

When you’re a digital marketer, understanding conversion rates is fundamental to measuring and optimizing your website. From defining conversions, to setting up goals and funnels, to analyzing data and making informed decisions, it’s crucial to have a clear understanding of these metrics so you can achieve your marketing and business goals.

But there are some things about conversion rate that may be less obvious than you think. For example, if you have a client base that has purchased before from your business, it’s important to know how to calculate conversion rates excluding these users, as they may have a low or no chance of buying again in the future. To do this, you need to segment out your existing clients and come up with an identifier that you can use to exclude them from conversions.

To do this you will need to create a new profile in google analytics, then create a goal for each of the products that your customers purchase on your site. Next, you will need to assign a value to each of the product types and set up a utm campaign to track these goals in your google analytics dashboard.

Once this is setup, you will be able to view your session and user conversion rates within your standard reports. Just make sure that you are using these reports in the context that they were intended for – a high conversion rate can be an indication of a problem with your site or funnel, so be careful how you interpret this data.

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