January 31, 2024

How to Find Competitor Ads on Facebook

Whether you're creating a new ad campaign or just need some fresh inspiration, it's always helpful to review competitors' ads. This can help you get a better understanding of the marketing strategy they're using and uncover any cyclical patterns.

Traditionally, reviewing competitor ads has been time consuming and required the use of third-party tools like Semrush or SpyFu (which can also be expensive). But Facebook now provides an easy way to do so right within its Ad Library!

To find your competitor's ads, go to their Facebook page, scroll down to the bottom and click the "Ads From This Page" button. In the popup window, you'll see a list of all active ads that their account is currently running. You can filter these by the type of ad they're running (Feed or Stories Ads) as well as other information like when the ad started and the number of impressions.

Once you've narrowed down your search, be sure to review the ad copy and visuals. This will give you an idea of the messaging that's working for your competitors, as well as the type of visual that resonates with audiences.

Another important piece of competitor research to observe is their calls-to-action (CTAs). Look at the text in their ads to determine if they're offering discounts, free shipping, money back guarantees and other enticing deals that can attract potential customers. You can then take note of any effective call-to-action phrases and apply them to your own campaigns.

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