January 29, 2024

How to Create Reddit Ads

Reddit is a unique platform with a massive user base of all ages and interests. Its users are more engaged than the average social media user, and they spend over 34 minutes per day on the site. While it may not have as many users as Facebook or Instagram, it is still a very large audience and should be considered when creating an advertising strategy.

In addition to choosing who and where you want your ad to appear, you must also decide how much to spend. You can select either a daily or lifetime budget, and you can choose the amount of your bid per ad placement. Reddit uses a second-price auction model, meaning that the final cost of your ad can fluctuate depending on the other advertisers’ bids. To mitigate this risk, you should segment your campaigns and set different bidding goals for each one to ensure that you are getting the most out of your budget.

Once you’ve chosen your budget and bid, you can start to create your ad. You can add the title, description, and URL of your website or landing page, and you can upload a custom image for your ad. Once you’re happy with the ad, you can submit it for review by the community. Once your ad is approved, it can begin running on Reddit. You can choose whether to have your ad run continuously or on a schedule (either weekly or monthly). It is recommended that you use the latter option as it will help you keep track of your spending and optimize your performance.

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